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Omega-3 Supplements Market in Vietnam right now – Key points

In recent years, Vietnam has witnessed a significant surge in health and wellness consciousness among its youth, particularly those aged 20 to 34. One striking revelation from a recent survey involving 500 Vietnamese respondents in this age group is the growing popularity of Omega-3 supplements. In this article, we delve into the reasons behind this trend and explore the key aspects of Omega-3 supplements in Vietnam.

Omega-3: The Backbone of Dietary Health:

Omega-3 fatty acids are essential components of a balanced diet, known for their potential benefits to overall health. These fats can be found in various forms, but the most well-known and researched are docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA). These vital nutrients play a crucial role in maintaining cardiovascular health, brain function, and overall well-being.

The Vietnamese market has responded enthusiastically to Omega-3’s potential benefits, with an emphasis on DHA and EPA content. Omega-3 supplements containing high percentages of these fatty acids are prominently advertised and are often touted as the best for health-conscious consumers in Vietnam market.

Changing Sources of Omega-3:

Traditionally, Omega-3 supplements in Vietnam have been primarily sourced from fish oil. However, a global decrease in fish oil production has prompted researchers to explore alternative sources. One emerging trend is the production of Omega-3 from plant-based sources, such as algae. This shift aligns with the broader global movement towards sustainable and eco-friendly products, offering a greener alternative for health-conscious consumers.

Distribution Channels: From Pharmacies to E-commerce:

The survey data reveals that pharmacies remain the most popular channel for purchasing Omega-3 supplements. However, the rise of e-commerce, especially platforms like Shopee, is reshaping the market landscape. Vietnamese millennials are increasingly turning to online platforms for their supplement needs, drawn by convenience and a wide variety of options.

Popular Brands and Pricing:

Several brands have gained prominence in the Vietnamese Omega-3 supplement market. Notable names include Carelines, Nature’s Way, Doppelhez, Blackmores, Healthy Care, Kirkland, and Pure Alaska. Pricing varies significantly based on factors such as brand and origin:

  • Imported brands typically range from 200,000 ₫ to 500,000 ₫ per bottle (equivalent to 10-25 USD) for a bottle containing 100 tablets.
  • Local brands are more budget-friendly, with prices averaging between 50,000 ₫ to 100,000 ₫ (approximately 3-5 USD).

Key Buying Criteria:

Consumers in Vietnam consider several factors when purchasing Omega-3 supplements:

  1. Brand and Origin: Many buyers are influenced by the brand’s reputation and whether the product is imported or locally produced.
  2. Pricing: Price sensitivity plays a significant role in the purchasing decision, with consumers balancing cost and quality.
  3. DHA and EPA Content: High percentages of DHA and EPA are essential criteria for health-conscious individuals seeking maximum benefits.
  4. Ingredient Purity: Ensuring the purity of ingredients is crucial for consumers looking for safe and effective supplements.
  5. Quality Certifications: Products backed by quality and manufacturing certifications from recognized organizations like Eurofins Scientific, IFFO, and IFFO RS hold a competitive advantage.


The rise of Omega-3 supplements among Vietnamese millennials signifies a growing awareness of health and well-being. With an emphasis on DHA and EPA content and the exploration of alternative sources like algae, the Omega-3 market in Vietnam is evolving to meet changing consumer preferences. As the trend continues, consumers will have access to a broader range of options, promoting better health and nutrition for all.

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