In recent years, Vietnam has emerged as one of the most dynamic and rapidly growing markets for technology products in Southeast Asia. With its youthful population, thriving economy, and increasing digital adoption, the country presents a lucrative opportunity for businesses looking to venture into the technology sector. However, selling technology products in Vietnam requires a nuanced understanding of the local market, cultural nuances, and regulatory landscape. Whether you are a multinational corporation seeking to expand your presence or a startup looking to tap into this vibrant market, mastering the art of selling technology products in Vietnam is crucial for success.
In this guide, GMA will delve into the key factors to consider, the challenges to overcome, and the strategies to adopt to effectively navigate and capitalize on Vietnam’s burgeoning technology market. From market research and localization to building strategic partnerships and complying with relevant regulations, this guide will equip you with essential insights to maximize your chances of thriving in Vietnam’s tech industry. So, let’s embark on this journey to uncover the secrets of selling technology products in Vietnam and unlock the tremendous potential this dynamic market has to offer.
HOW TO ADVERTISE TECHNOLOGY PRODUCTS COST-EFFECTIVELY?
1. Apply Google Shopping
You may already be quite familiar with Google search ads. However, you might not know that the advertising cost can be further reduced by using Google Shopping.
Google Shopping is a form of advertising that allows businesses to reach customers by displaying product information directly.
When customers enter keywords to search for products or services, Google will show the results at the top of the search engine. If the customer is using a computer, there will be 5 products displayed in a carousel. For smartphones, the number of products or services displayed is reduced to 3. If customers want to see more products, they can simply swipe across the screen.
2. Optimize Google Business to attract customers to your store
Registering your business on Google Business allows customers to find your store on Google Maps easily. However, that’s not the only benefit that Google Maps can provide. Here are some powerful advantages of utilizing Google Maps that you should take advantage of:
- Organic traffic from users searching on maps: Google Maps can drive natural traffic to your business when users search for locations on the map.
- Increased brand recognition when users use maps: When people use Google Maps to navigate, they become more familiar with your brand.
- Enhanced brand credibility through 5-star ratings: Positive 5-star ratings and reviews can boost your brand’s credibility.
- SEO support: Having a presence on Google Maps can positively impact your overall Search Engine Optimization (SEO) efforts.
Building your Google Business listing requires time and effort. Once you verify your address with Google, you need to provide detailed information about your business, such as electronics and refrigeration services. It’s essential to update your photo gallery with as many images as possible. Additionally, collecting 5-star ratings and reviews from customers will help Google assess whether your website is relevant and valuable for users. When users search for specific keywords or keywords related to your main products, your website has a higher chance of appearing as a top result on Google Maps.
3. Optimize your website to increase the conversion rate
a) Create Separate Landing Pages For Each Event
When creating marketing campaigns for a technology website, creating individual landing pages for each event helps you segment customers and measure campaign effectiveness. For every event, you should have a dedicated landing page. This landing page is consistently used throughout the entire campaign, along with tailored messaging for each event. The messaging should be relevant to the target audience you are aiming to attract.
b) Organize Products Based On Niche Customer Groups
Niche customer groups refer to specific customer segments seeking particular products. These customers already know what they want and have some idea about the features they desire in a product. For example, they often search using long-tail keywords like “Bluetooth headphones” or “Noise-canceling headphones.”
Segmenting products according to these niche customer groups has its advantages as it allows you to address their specific needs. Although this customer segment might not be as significant in number, their conversion rate is significantly higher compared to the broader, general customer group. This is because these customers have already identified their purchasing intent. You just need to provide them with the necessary information along with some appealing offers, and they will quickly convert.
c. Have A Strategy For Your Website Content
“Content is King.” Content remains the “key factor” in driving sales in the current era. A website lacking in the content will make your brand appear dull. Customers are always eager for information about technology products, and an appealing advertisement will pique their curiosity. They constantly seek expert advice to find the most suitable products from numerous suppliers. Therefore, there’s much to be done in this area.
The website content will revolve around two crucial points:
- Abundance and Consistency of Content
Having a substantial amount of content will lead Google to rank your website higher. Your website will also attract a significant amount of free traffic through this content. When posting content, it’s important to do it regularly. Prepare a pool of resources and schedule the release of content. Ensure that your content is published consistently, based on a specific timeline—daily, monthly, or weekly—depending on the quality of content and your content strategy.
If you are still struggling with creating content for advertising technology products, you can find answers in “What is Content Marketing?” and learn how to apply content marketing effectively to achieve high results.
- Diverse Topics Based on Customer Needs
Prioritize topics customers are interested in and push them up on your website. These contents aim to attract users to your website and become a valuable resource when running advertisements. Rich content will keep them engaged long enough to build trust and curiosity. Some commonly sought-after content topics in the electronics and home appliances industry may include showcasing new product models, usage guides, care and maintenance instructions, and more.
- Emphasize Instructional & Informative Posts
Unlike leisure travel, technology is a complex field for many people. Even those with a foundational understanding of technical concepts sometimes struggle to keep up with the latest technological advancements. Therefore, we will help you present engaging ideas that answer common questions for customers or provide information through images and videos to highlight the product benefits.
For example: Which features are customers not familiar with? What upcoming electronic technologies are on the horizon? What are the common issues users face when using your electronic products?
Once you have the content ready, you can promote it on your blog, through email, and on various social media platforms.
4. Utilize social media to engage with customers
Social media platforms (Facebook, Zalo, Instagram, Youtube, etc.), have become a crucial factor in increasing sales growth. Utilizing social networks to boost marketing activities is essential, so don’t hesitate to explore this valuable channel.
a) Use a Single Name Across All Social Media Platforms
If foreign brands sell technology products on various social media platforms, make sure to use a single name for all of them. This may seem unimportant, but in reality, it will significantly impact the development of your store.
Using a consistent name for all your pages (including e-commerce platforms) makes it easy for Vietnamese customers to find your store regardless of which social media platform they are using. Moreover, it helps you build a coherent brand identity for your store.
b) Repost Customer Content
If a Vietnamese customer speaks positively about your technology product on their wall, be sure to share that post. If there are no reviews, encourage customers to leave feedback by providing excellent customer service and offering incentives, such as special offers, to motivate them to share their experiences.
Meanwhile, you can post images of customers who visit and buy products in your shop. Positive reviews testimonials, and images from customers help build trust with other potential customers, making them feel more confident about the product.
c) Integrate Products into the Content Being Shared
Skillfully incorporate your products into the content you publish. The goal is to ensure that customers do not feel annoyed or think they are watching an overt advertisement. The content should be engaging and also reflect the products you are selling.
For example, when promoting a GALAXY Z FOLD 5 & Z FLIP 5, instead of writing a dull advertisement, you can create an exciting “unboxing” video, showcasing the unique features of the Samsung Galaxy, and cleverly insert a link to the product in the post.
5. Sell on E-commerce platforms
With a massive user base, e-commerce platforms today are incredibly effective channels for online sales that you shouldn’t overlook. By creating your store on platforms (Shopee, Lazada, Sendo, etc.), you can market your products to hundreds of thousands of customers nationwide.
Let’s explore some compelling reasons why your store should consider becoming an official store on Shopee or Lazada:
a) Build Trust and Credibility
Becoming an official store on Shopee or Lazada means positioning your brand as a reputable and trustworthy technology seller in the eyes of Vietnamese customers. These platforms have strict verification processes, ensuring that only reputable and high-quality businesses receive the official store status. This credibility not only increases customer trust but also leads to a significant increase in in-store traffic and sales.
b) Priority Display & Customer Attraction
Official stores often receive priority display positions in search results and product listings on Shopee and Lazada. This helps your technology products stand out more than those from regular sellers, attracting more attention from potential customers. Moreover, the priority display can drive organic traffic to your store, increasing the effectiveness of your sales.
c) Quality Customer Support
Shopee and Lazada provide excellent customer support services. As an official store, you have access to special customer support services and a professional customer care team. This reduces the burden of handling customer inquiries and ensures a positive shopping experience, fostering customer loyalty to your brand.
d) Participate in Promotions and Events
Official stores are often prioritized to participate in promotions, events, and marketing campaigns organized by Shopee and Lazada. This allows you to leverage special occasions, seasonal discounts, and holidays to boost transaction volumes and significantly increase sales.
6. Create a personal blog to share your technology industry expertise
A blog is a fantastic tool for publishing articles and information about your company’s technology field and brand, providing insights and guidance to your readers in Vietnam.
You should establish a personal blog and regularly share information about technology. Consistency is key; an active and informative blog gains readers’ trust. Through detailed and informative articles, you’ll be seen as an industry expert, reinforcing your brand’s position and increasing customer confidence, thereby maintaining strong connections with your audience.
Tip: Share your blog on social media platforms and groups with a shared interest in your topic to gain attention and encourage others to share your blog.”
7. Partner with local distributors
Key players in the consumer electronics market heavily rely on technology specialist retailers as their primary sales channel. These specialized stores provide an extensive selection of brands and product categories, coupled with regular discount offerings and comprehensive technical support, including post-sales assistance, for their clientele. Thanks to their extensive retail networks, specialist retailers are the preferred partners for international brands seeking market penetration. In the specialized technology sector, market dominators such as The Gioi Di Dong, Synnex FPT, and CellphoneS hold a substantial market share.
Consumers generally view the online stores of authorized specialized retailers as more trustworthy in terms of product quality and post-sale services compared to other online channels, such as e-commerce platforms or social networks. There is a sense of caution among consumers when dealing with sellers on e-commerce platforms like Lazada and Shopee, as not all of them are authorized retailers.
8. Collaborate with influencers
Influencer Marketing has become an inevitable trend. In the modern era, technology product articles and review videos on Social Networks are abundant. Technology influencers are significantly impacting consumer buying behavior day by day. Brands must actively adapt and keep up with this trend to stay competitive.
Prominent technology brands collaborate with influential individuals, such as tech experts, lifestyle bloggers, and popular social media personalities, to promote their products. These influencers create compelling content, including product reviews, unboxing videos, tutorials, and recommendations, that resonates with their followers and builds interest and trust in the brand.
By leveraging the influence and credibility of these individuals, technology companies can reach a broader audience, enhance brand awareness, and drive product sales. Influencer marketing enables them to tap into the existing fan base of influencers, who are regarded as trusted sources of information and recommendations in the consumer market.
9. Organize events to demonstrate new products
Organizing the launch of new products and new brands is the first necessary activity for new businesses or starting a business in a new region or country. This is one of the important events to announce brands and products to the media as well as demonstrate the capacity of businesses and investors. And you come with the first impression for customers, attracting the dealer network. Contributing to laying the foundation, trust helps our products and services reach customers. Organizing the product launch ceremony, and launching the brand is a big decision to the success of the product and brand when venturing into the market. In particular, it is extremely important in the company’s marketing strategy. Therefore, the organization of a new product launch ceremony needs to be well-invested and carefully prepared from preparation to the organization.
For example, users can explore the product’s impressive camera system, and advanced folding screen directly with the support of OPPO and Mobile World staff, ready to advise and answer all user questions. about this latest OPPO Find N2 Flip.
SUMMARY
In conclusion, selling technology products in Vietnam can be a lucrative opportunity for foreign brands but requires careful planning and execution. By following the steps above, international brands can successfully sell their tech products in Vietnam and tap into the growing demand for high-quality and diverse tech products. However, it is important to remain flexible and adaptable to the local market’s needs and preferences and stay compliant with the regulations in Vietnam. If you are looking for a local partner to distribute your tech products in Vietnam, contact us!
Find out the channels to sell in Vietnam:
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