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Facebook marketing strategy for Vietnam

70% of Vietnamese people use Facebook Messenger, for daily life and for online shopping,

In addition to updating news from friends, the people can quickly search product images, then contact the shop via messenger and receive nearly immediately reply, which helps them make decision fast and understand partially about the shops which they are interested in. This is the thing that many e-commerce companies in Vietnam cannot provide: “Quick reply”.

Facebook is well used in Vietnam, number one social media.

We advise you to focus on this social media platform first. Youtube second.

Shopping on Facebook offers many advantages over other e-commerce platforms.

  • To shop, users don’t have to download another app
  • Customers receive faster and more efficient support

Some product categories are more likely to be discovered via social media, whether through word-of mouth or targeted ads.

The spending fiever

It’s evident that Vietnamese consumers are always in the mood for spending money. This means that both B2C as well as B2B businesses need to seriously consider social media as a key component of their local marketing strategies and sales strategies in Vietnam.

FACEBOOK in Vietnam is not limited to hashtags, emojis, and selfies. Automated campaigns and targeted ads can greatly increase a company’s brand awareness and boost its sales funnels.

It doesn’t matter if you are B2B or C2C, social responsibility in Vietnam is important.

A well-crafted social media strategy is essential to maximize your spend and make the most of your efforts.

The Key Elements of a Facebook Social Media Plan

  1. Establish measurable goals
    There are three main questions to ask when putting together a social-media strategy:
What are your quantifiable goals on Facebook?

Do you want to increase your following by 1000 users, get 20% more engagements on posts, increase your newsletter subscriptions by 15%, improve web traffic, etc. )?

How can these objectives be aligned with your ultimate business goals.

Are you looking to increase brand awareness, retain loyal clients, or increase sales for a product or service? To tie your marketing KPIs to your bottom line, assign a dollar value the objectives in question 1.

How valuable will engaging with your brand via social media bring your audience?

What are their benefits? They will have access to valuable content that addresses their problems and/or is of value. Are they able to get great deals on their favorite products? Are you reaching out to existing customers or potential leads?

These are some tips to keep in mind when you advertise on Facebook

  • Vietnamese love long posts that describe the benefits and features of products.
  • Storytelling is a wonderful tool
  • Chatbots can be used to filter out leads that are not qualified
  • Respond to customers immediately – Vietnamese love to compare their options and will need prompt replies
  • Your customers can buy directly through Facebook. Don’t force them into landing pages on other websites. The drop off could be huge

Facebook should not be a standalone tactic, but an extension of your marketing efforts. We encourage our clients to invest in channels that they actually own and not just throw money into Facebook Wishing Well.

Make sure that you choose KPIs (Key Performance Indicators), that are consistent with your marketing efforts.

Marketers often struggle to prove ROI through social media because they rely too heavily on vanity metrics, such as likes, comments, and shares. These are simple metrics that can be easily tracked but don’t provide any immediate value for their bottom line. This is a common mistake in influencer marketing in Vietnam.

While vanity metrics are fine, especially when they reflect positive brand awareness and audience growth, it’s not wrong to be able to go one step further.

Let’s suppose your goal is to increase brand awareness Facebook is perfect with targetted campaign.

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