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Advertising in Vietnam : 5 Optimal Channels

Are you interested in growing your business in Vietnam? You’re in a fortunate position! Vietnam offers a promising market for international businesses, thanks to its consistently increasing GDP and a growing middle class. However, given the presence of numerous local and global competitors, it’s crucial to establish your presence by employing top-notch advertising and marketing strategies.

This article shows you the 5 most effective and popular channels for advertising in Vietnam.

I. Social Media Advertising

1) Facebook Ads

With over 60 million users in Vietnam, Facebook is the most popular social media platform. It offers precise targeting options based on demographics, interests, behaviors, and location. This is an advertising channel suitable for finding new customers and remarketing old customers. Create engaging visuals and compelling ad copies to capture the attention of Vietnamese users.

2) Zalo Ads

Zalo is a popular messaging app in Vietnam with more than 100 million users. Despite being a channel formed later, with rapid development and constant growth, Zalo Ads is a potential advertising method. You can run ads on Zalo platform or the Zalo ecosystem (Zing, Baomoi, …).

Zalo Ads currently charge based on the Cost Per Click (CPC) mechanism.

When your ads start running, they will randomly be distributed to the customers you target. Currently Zalo’s targeting allows you to target by: location, age, gender, device, interest,…

Many brands use Zalo Ads to get access to customers

In terms of targeting options, Zalo is not comparable to Facebook, but in the future, the Zalo Ads system will be more complete and optimized. Zalo promises to be an extremely fertile platform for advertisers.

3) Tiktok Ads

TikTok Ads is an advertising method implemented by the short video social media platform TikTok, designed for individuals or businesses who want to promote their products or services, especially through highly popular and effective video ad formats.

TikTok Ads charges advertising fees based on the Cost Per Click mechanism, with various ad formats.

The potential customer base of TikTok ranges from 18 to 30 years old, which is a very young and dynamic age group. The suitable products or services for TikTok are those that are hot, trendy, and targeted towards a young customer base.

With TikTok advertising, there is a Pixel available, making it highly optimized for both finding new target audiences and remarketing.

4) Youtube Ads

The most effective content form that can spread messages and brand values is the use of Video. Youtube is the place where videos can be viewed at extremely high speeds. With just a short link, you can share content from Youtube to social networks like Facebook, Zalo or TikTok.

Besides, you will also be able to optimize your advertising budget on Youtube. Because, you only pay when someone views the ad for a minimum amount of time.

Ads run when watching Videos on Youtube

5) Step-by-step Guides On How To Advertise On Social Media

  • Set Clear Goals: Start by defining your advertising objectives. Whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales, clearly outline your goals to guide your social media advertising strategy.
  • Identify Your Target Audience: Understand your target audience’s demographics, interests, behaviors, and pain points. This information will help you create targeted campaigns and tailor your messaging to resonate with your audience.
  • Choose the Right Social Media Platforms: Select the social media platforms that align with your target audience and business goals. Consider popular platforms like Facebook, Instagram, Twitter, LinkedIn, or Pinterest, depending on where your audience is most active.
  • Create Compelling Visual Content: Develop visually appealing and engaging content that stands out in users’ feeds. Use high-quality images, videos, or graphics that capture attention and effectively communicate your brand message.
  • Determine Ad Formats and Placement: Different social media platforms offer various ad formats and placements. Consider options like image ads, video ads, carousel ads, story ads, or sponsored content. Choose the format that best showcases your product or service, and select placements based on where your target audience is most likely to see and interact with your ads.

II. Search Engine Marketing

1) Google Ads

Google Ads is a paid advertising channel provided by Google, and with Google Ads, you can run various forms of advertising to acquire customers and maximize profits.

Google charges based on the CPC (Cost Per Click) mechanism. This advertising channel is considered quite effective because it targets customers based on their search keywords, which indicates their interest in products or services. Therefore, the conversion potential of Google Ads is very high.

For certain industries and fields, Google is an extremely effective and competitive channel, with CPC prices reaching high for highly competitive keywords.

Google Ads is suitable for both acquiring new customers and remarketing to existing customers.

When customers search for a certain product on google, the advertised products will appear first.

Useful Tips To Ensure Success In Your Search Engine Marketing

  • Set Clear Goals: Define your advertising objectives for your SEM campaigns. Whether it’s increasing website traffic, generating leads, or driving conversions, clearly outline your goals to guide your SEM strategy.
  • Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases that your target audience is searching for. Use keyword research tools or Google’s Keyword Planner to discover popular and relevant search terms.
  • Create Compelling Ad Copy: Develop persuasive ad copy that attracts attention and encourages users to click on your ads. Write concise and compelling headlines and descriptions that highlight your unique selling points and call-to-action (CTA).

2) Search Engine Optimization (SEO)

You may confuse Google Ads and SEO (Search Engine Optimization). Although both are online advertising channels carried out on Google, they serve different purposes. When we mention SEO, it refers to the practice of optimizing a website for businesses to improve its ranking in Google search results.

To increase search rankings, SEO is essential. It is considered a powerful tool for businesses to reach potential customers.

By implementing SEO, various elements such as content, applications, images, loading speed, and more are optimized. SEO is an advertising channel that requires long-term investment and patience. Only through such efforts can desired results be achieved. In the long run, SEO costs significantly less than Google Ads. Additionally, it greatly enhances the brand reputation of the business.

III. Influencer Marketing

1) Influencer Selection

Identify popular Vietnamese fashion influencers with a strong following among young urban professionals. Look for influencers who showcase their personal style, fashion tips, and career success. For example, collaborate with a fashion blogger known for her office-friendly outfit ideas and work-life balance tips.

2) Collaboration

Partner with the chosen influencer to create engaging content. This could include an Instagram takeover where the influencer shares a day in her life, featuring your brand’s clothing. You can also create sponsored blog posts where the influencer highlights key pieces from your collection and shares outfit inspirations.

3) Influencer Marketing Strategies

  • Identify Your Target Audience: Determine your target audience and understand their demographics, interests, and preferences. This will help you identify the right influencers whose followers align with your target market.
  • Find Relevant Influencers: Research and identify influencers who have a strong presence and influence within your target audience. Look for influencers who create content that is relevant to your industry or niche. Consider factors such as follower count, engagement rate, content quality, and alignment with your brand values.
  • Establish Relationships: Reach out to the selected influencers and build relationships with them. Engage with their content, comment on their posts, and share their content to demonstrate your interest and support. Personalize your outreach messages to show that you have taken the time to understand their content and why you believe they would be a good fit for your brand.
  • Collaborate On Campaigns: Work with the influencers to develop creative and engaging campaigns that align with your brand and marketing goals. Provide clear guidelines and objectives for the campaign, while also allowing room for the influencer’s creativity and unique voice.

IV. Native Ads

Native Ads, also known as native advertising, is an advertising channel that helps you reach hundreds of thousands of customers on online news websites, without being limited to platforms like Facebook or Zalo.

With Native Ads, your advertisements will blend seamlessly into the surrounding regular articles, appearing like a normal post. This increases the trust of customers and improves the conversion rate.

When Vietnamese people read newspapers on the web, ads will appear right below the newspaper title

Native Ads can be charged based on both CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions). The cost of Native Ads is relatively inexpensive. However, one drawback is that a significant budget is required to test and find good sources of traffic in order to run a successful campaign.

Native Ads can effectively be used to find new customers.

V. Online PR

Advertising through online newspapers is a reputable advertising channel that should not be overlooked in every brand promotion campaign. Online newspaper websites allow your brand to reach a wide range of readers at a reasonably cost-effective price.

Advertising content on newspaper websites is typically presented in the form of press releases (PR). The larger the newspaper website, the higher the brand’s credibility and ability to gain readers’ trust. The quality of the content plays a crucial role in determining whether your advertising campaign can capture the attention of customers. An effective PR article must ensure the following elements:

  • Clear and coherent writing style
  • Capturing customer insights
  • Accurate and appealing brand information
  • Beautiful and captivating images

By ensuring these elements, your brand advertising campaign on online newspaper websites will be easily followed by customers, and the information about your brand and services will be better remembered.


To sum up, Vietnam presents a promising opportunity for your business as it is experiencing rapid growth. It has the potential to become a lucrative market. Nevertheless, alongside its advantages, Vietnam’s market also poses challenges, such as the presence of numerous competitors.

Consequently, it is vital to select the appropriate marketing approach and stay updated on the latest trends. While there is a wide array of online advertising platforms available, our curated list has already provided you with the most effective ones.

Searching for an advertising agency to promote your brands in Vietnam? Contact us!

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