While luxury slowed in much of the world, Vietnam kept buying. That surprises people, but it should not. A young, newly wealthy generation is reaching for premium brands, and they are doing it in ways very different from luxury buyers in Paris or Tokyo. If you run a high-end brand, Vietnam is one of the most exciting markets in Asia right now, provided you understand how luxury actually works here. Let me share the strategies that win. Vietnam’s luxury market in numbers (2025-2026) The market Luxury goods reached about $2.3 billion in 2024, heading toward $4 billion by 2033. Luxury … Continue reading Top Marketing Strategies for Luxury Brands in Vietnam