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Top 20 Wine distributors in Vietnam and how to deal with them

The wine industry in Vietnam has experienced significant growth in recent years, fueled by increasing demand for quality wines among Vietnamese consumers. This has led to the emergence of numerous wine distributors across the country, each playing a vital role in connecting producers with eager wine enthusiasts. In this article, we will introduce and highlight top 20 wine distributors in Vietnam, showcasing their contributions to the vibrant wine culture in the country. 

1. Winmart

Winmart is one of the leading wine retailers in Vietnam, operating supermarkets and convenience stores across the country. They offer a wide selection of both local and imported wines at competitive prices.

2. Co.Op Mart

Co.Op Mart is a grocery store chain with branches throughout Vietnam. They have a large wine department stocking popular wines from around the world.

3. Tops Market

 Tops Market is a supermarket chain known for their extensive wine selection from over 20 countries at affordable prices. They aim to source the widest range of wines in Vietnam.

4. Wing & Cigar Lounge 1973

Wing is a wine bar and lounge in Ho Chi Minh City specializing in European and New World wines served with complimentary tapas. They also sell a curated list of wines to go.

5. Polite Pub

Polite Pub is a wine bar and cafe in Hanoi with over 150 wine labels from around the globe. They aim to introduce customers to new wine styles in a relaxed atmosphere.

6. Red Apron

Red Apron operates wine boutiques in Hanoi and Ho Chi Minh City selling premium European and New World wines. They focus on sourcing hard-to-find and specialty wines for connoisseurs.

7. The Warehouse

The Warehouse is an online wine retailer with the largest collection of wines in Vietnam. They sell both popular brands and more exclusive boutique labels.

8. T.K. Distribution Corporation

T.K. specializes in importing and distributing luxury wines from France, Chile, and California to retailers across Vietnam.

9. Da Loc Fine Wines & Spirits

Da Loc specializes in importing and distributing high-end wines from France, Italy, and the US. They focus on collecting rare vintages and exclusive allocations for wine connoisseurs.

10. Vinifera

Vinifera operates wine boutiques in Hanoi and Ho Chi Minh City selling a wide selection of premium wines. They work directly with vineyards and domains to import niche labels and hidden gems for Vietnam.

11. Sola Hung Thinh

Sola Hung Thinh imports and distributes affordable wine brands from Australia, New Zealand, Chile, and Argentina. They aim to provide good value wines at reasonable prices for Vietnamese consumers.

12. Berri Utliz

Berri Utliz is an importer and wholesaler focusing on sourcing wines from family-owned French vineyards in Bordeaux and Burgundy. They offer a curated selection of classic French wine at competitive prices.

13. Vinetoka

Vinetoka is an online wine store offering a varied collection of wines from Old World and New World regions. They work to uncover unique up-and-coming producers for customers interested in exploring new labels.

14. Mini Bar Selection

Mini Bar Selection imports fine wines on behalf of restaurants, hotels, and private clients. They source exclusive allocations and rare vintages from top wine regions around the globe.

15. La Bouteille: 

La Bouteille is a wine bar and retail shop in Ho Chi Minh City specializing in European wines. They aim to educate customers about wine through a carefully chosen list and knowledgeable staff.

16. F Wine

F Wine is an importer and wholesaler focused on offering the widest selection of affordable California wines, located in Binh Duong, Vietnam. They provide US wine brands to restaurants, retailers, and importers.

17. Taste Bud

 Taste Bud is a small wine boutique in Hanoi curating an eclectic selection of premium wines from family-run wineries. They place an emphasis on fair pricing and describe wines in an approachable way.

18. Gadium Vinum

Gadium Vinum is an online wine club delivering curated cases of wines each month. Members discover new labels through educational tasting notes and recommendations tailored to their preferences.

19. Vinomofo

Vinomofo is an online wine retailer offering great deals on popular wine brands from Australia, New Zealand, and California. They aim to make wine affordable and accessible for more Vietnamese consumers

20. Bacchus Corner

Bacchus Corner sells a wide selection of wines at competitive prices from their retail store and online shop. They focus on customer service and education to help customers discover new favorites.

Bonus tips: How to deal with wine distributors in Vietnam

  • Understand the Market: Gain a thorough understanding of the wine market in Vietnam. Familiarize yourself with consumer preferences, popular wine varieties, pricing trends, and distribution channels. This knowledge will enable you to position your wines effectively.
  • Conduct Due Diligence: Before approaching a distributor, research their reputation, experience, and track record. Look for distributors who specialize in wines and have a strong distribution network across the country. Seek recommendations from other wine producers or industry professionals.
  • Localize Your Approach: Customize your marketing materials, product descriptions, and branding to resonate with Vietnamese consumers. Consider adapting your labels, website, and promotional materials to include Vietnamese translations and cultural references.
  • Establish Relationships: Wine distribution in Vietnam is often based on personal relationships and trust. Attend industry events, trade shows, and networking sessions to meet distributors face-to-face. Establishing personal connections and building rapport can significantly enhance your chances of successful collaboration.
  • Be Flexible: Vietnamese distributors may have their own unique business practices and preferences. Be open to negotiating terms, adapting packaging sizes or formats, and accommodating specific requirements to meet their market needs.
  • Provide Marketing Support: Assist your distributors with marketing efforts by providing promotional materials, product images, tasting notes, and educational resources. Offer training sessions to educate their staff about your wines and their distinguishing features.
  • Navigate Import Regulations: Familiarize yourself with Vietnamese import regulations and procedures. Ensure your wines comply with labeling requirements, certifications, and any necessary documentation. Offer support and guidance to distributors in navigating the import process smoothly.
  • Offer Incentives: Incentivize distributors by offering competitive pricing, attractive profit margins, volume discounts, or exclusive rights to distribute your wines in specific regions. These incentives can motivate distributors to prioritize your products and invest in marketing activities.
  • Provide Excellent Customer Service: Promptly respond to inquiries, address any issues or concerns, and provide exceptional customer service to your distributors. Timely communication and a proactive approach will strengthen your relationship and demonstrate your commitment to their success.


As the wine industry continues to thrive in Vietnam, the role of wine distributors becomes increasingly important. These distributors play a pivotal role in sourcing, importing, and distributing an extensive range of wines, catering to the diverse preferences of Vietnamese consumers. In conclusion, the top wine distributors in Vietnam play a vital role in shaping the wine landscape in the country. With their dedication to sourcing and distributing exceptional wines, they contribute to the ever-growing wine culture and ensure that wine lovers across Vietnam have access to a diverse and exciting range of options to explore and enjoy.

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