Whenever a brand tells me it wants to grow on TikTok in Vietnam, I ask one question first: do you know who the Vietnamese are actually watching? Because in this market, the creators are the media. A single shout-out from the right TikToker can do more than a month of ads. Over the years I have watched Vietnamese creators build audiences that rival national TV. Here are the top Vietnamese TikTokers to know in 2026, and, more importantly, what your brand can learn from each of them.
Follower rankings shift every week, so treat this as a map of the landscape rather than a fixed leaderboard. What matters is the type of creator and how you work with them.
Why Vietnamese TikTokers matter for brands (2025-2026)
- TikTok has about 40.9 million adult users in Vietnam and is the fastest growing platform.
- TikTok Shop grew about 148% in the first half of 2025 and holds roughly 42% of platform sales.
- Creators drive both reach and direct sales through affiliate links and live selling.
- Vietnamese buyers trust a creator they follow far more than a brand talking about itself.
The top Vietnamese TikTokers to know
Lê Tuấn Khang, the countryside storyteller
One of the biggest names in the country, Khang built a massive following with warm, funny videos about rural Vietnamese life. His rise shows a key lesson: authenticity and local culture beat gloss. For brands with a heartfelt, everyday story, this kind of creator is gold.
Trà Đặng, the lifestyle favorite
A top lifestyle creator whose relatable content pulls huge engagement. Lifestyle voices like hers are ideal for beauty, fashion and everyday consumer brands that want to feel part of daily life.
Đào Lê Phương Hoa and CiiN, the beauty and fashion stars
Both command large, engaged audiences in beauty and fashion. This is where a lot of brand money flows, because their followers buy what they show. For cosmetics and apparel, creators like these are a direct line to buyers.
Viet My, the art creator
With around 9 million followers, Viet My creates stunning portraits from unusual materials. Creators like this prove that a strong creative hook, not a hard sell, is what earns millions of views. Brands can co-create surprising content rather than just paying for a mention.
DJ Mie, the entertainment personality
With well over 8 million followers, DJ Mie mixes music, energy and vlogs. Entertainment creators are perfect for reach-driven campaigns and product launches that need buzz.
Chany and Cindy, the relatable everyday creators
Trần Thị Thu Trang, known as Chany, and other everyday creators win with transformations, challenges and relatable humor. These voices are ideal for mid-budget campaigns where genuine connection matters more than fame.
Celebrity crossover: musicians and gamers
Vietnamese stars from music and gaming also command enormous TikTok audiences. They bring mass reach, but they cost the most and fit best for big launches. For most brands, a mix of mid-size creators delivers better value.
What your brand should learn from this list
Notice the pattern. The creators who win in Vietnam are authentic, entertaining and local, not polished pitchmen. When I help a brand build a creator campaign here, I do not chase the single biggest name. I match creator types to goals: a countryside storyteller for a heartfelt product, a beauty star for cosmetics, an entertainment personality for a launch. Then I use affiliate links so creators earn from real sales, which keeps their content honest and their motivation aligned with yours.
Here is a real example. A skincare brand I advised skipped the celebrity route and instead worked with five mid-size beauty creators, each with a loyal, engaged audience. The cost was a fraction of one big name, and the sales were far higher, because the recommendations felt real. That is the lesson of this list: fit and trust beat raw follower counts.
The mistakes brands make with creators
- Chasing only the biggest name. A huge creator with the wrong audience is money wasted.
- Scripting every word. Vietnamese viewers spot a forced ad instantly. Let creators speak in their voice.
- One-off posts. A single mention fades. Ongoing partnerships build trust and sales.
- Ignoring affiliates. Affiliate links align creator and brand around real results.
- Skipping the brief on culture. Creators know the culture. Give them the goal, not a locked script.
What this means for you
The top Vietnamese TikTokers are your fastest route to trust and reach, if you pick the right ones and let them be themselves. Match creator type to your goal, favor engaged mid-size voices, and use affiliate links. For the wider picture, see TikTok and the yearly Digital 2025 Vietnam report.
Read next on our blog: the latest consumer trends in Vietnam and the top digital marketing trends in Vietnam.
FAQ: TikTok creators in Vietnam
Should I work with the biggest TikToker in Vietnam?
Usually not. The biggest names cost the most and often have broad, less-targeted audiences. A mix of relevant mid-size creators typically drives more sales for less money.
How do I choose the right creator?
Match the creator type to your goal and audience: beauty creators for cosmetics, storytellers for heartfelt products, entertainers for launches. Look at engagement and fit, not just follower count.
How do creators actually drive sales in Vietnam?
Through affiliate links and live selling. Creators earn a share of sales they generate, so they are motivated to sell, and their followers buy because they trust them.
Do I need a long-term partnership or a one-off post?
Long-term works better. Repeated, genuine mentions build trust and compound results, while a single post fades quickly. Build relationships with a core group of creators.
Build your creator campaign in Vietnam with GMA
At GMA, we help foreign brands work with the right Vietnamese creators. My team identifies creators who fit your product, negotiates fair deals, sets up affiliate and live-selling campaigns, and manages everything in local voice. If you want creators who actually sell for you, tell us about your project and we will map the first steps together.
About the author. Philip Chen is the co-founder and CEO of GMA (Gentlemen Marketing Agency), a French-Chinese agency that helps foreign brands grow across China and Southeast Asia. He has spent more than a decade on the ground in Asia building marketing and distribution for international brands. Connect with Philip Chen on LinkedIn.