I. An Overview of the Nutricosmetics Market
1) The Definition
Nutricosmetics blend the benefits of nutrition and cosmetics, providing beauty-enhancing food supplements. The key connection between these areas is health. The World Health Organization (WHO) defines health as complete physical, mental, and social well-being, not just the lack of illness. Therefore, beauty and the cosmetics industry are crucial in achieving overall well-being and health.
2) A Booming Market
In 2023, the nutricosmetics market was valued at 9.3 billion euros. Asia, where nutricosmetics originated, has the highest revenue and growth rates. The market is dynamic, with an average annual growth rate of 8.7% projected from 2019 to 2025, potentially reaching nearly 11 billion euros by 2025. This growth is driven by three main beauty promises: skincare (50% of the market), haircare (40%), and suncare (10%).
II. Decoding Nutricosmetics: How Key Ingredients Fulfill Beauty Promises
Nutricosmetics strategically combine ingredients from both cosmetics and nutrition to deliver various beauty benefits.
1) Skin – The Core Market of Nutricosmetics
Nutricosmetics often spotlight skin-related products, offering a variety of benefits. Many focus on anti-aging, targeting oxidative stress with powerful antioxidants like vitamin C.
As we age, the skin’s hyaluronic acid decreases, affecting hydration due to its water-retention ability. While it’s a key ingredient in nutricosmetics, the European community doesn’t permit hydration claims, so product promises must be cautious.
Nutricosmetics also incorporate collagen and vitamin D. Collagen, essential for skin structure, diminishes over time, while vitamin D is known for enhancing skin radiance. Together, they help restore the skin’s glow and plumpness.
A disrupted skin microbiome can negatively impact texture and appearance, driving the popularity of biotics in the market.
2) Unlock the Secret to Radiant Hair Beauty
Keratin, the star ingredient, is vital for protecting your hair from damage like sun exposure and styling. Nutricosmetics focus on revitalizing this key protein, helping your hair look its best every day. Dive into the world of transformative hair care!
3) Thriving in Summer: The Success of Sun Care Nutricosmetics
By offering products related to sun exposure and tanning, nutricosmetics also thrive during the summer. Some products focus on preparing the skin before exposure, while others prioritize care during and after sun exposure, with effects like self-tanning or prolonging a tan. Key ingredients include melanin, which promotes tanning, and antioxidants that protect against oxidative stress from UV rays.
It’s important to note that these supplements are meant to complement good sun exposure practices and cannot replace the use of sunscreen or protective clothing.
III. Nutricosmetics & Cosmetics: Harmonizing ‘In & Out’ Approaches
Nutricosmetics are currently very trendy, but they are unlikely to fully replace traditional cosmetics. Instead, they complement each other in an “In & Out” synergy. Cosmetics represent the “Out” action, involving products that act topically on the outside of the body. Nutricosmetics focus on “Beauty from within,” embodying the “In” action.
The synergy between these two markets is becoming increasingly clear. More cosmetic brands are expanding their ranges to include food supplements, while food supplement laboratories are partnering with cosmetic brands. These developments aim to offer a comprehensive “In & Out” product range.
MADAME LA PRESENTE – A Nutricosmetics Brand for Hair-loss
Madame La Présidente is a distinguished brand in the field of herbal cosmetics and nutraceuticals, recognized for its comprehensive approach to hair care. The brand stands out as one of the few that combines both shampoos and vitamins to achieve maximum efficacy in addressing hair loss and promoting overall hair health.
With clinically tested formulations and award-winning products, Madame La Présidente utilizes potent herbal extracts such as Ginkgo Biloba, Kigelia, and Cinnamon in their exclusive Capillum Fortis complex. This combination nourishes and strengthens hair from the root, reduces hair fall, and stimulates thicker hair growth.
Achieving over 250% annual growth in France, available in more than 600 retail locations, and trusted by over 230,000 customers, Madame La Présidente has proven its efficacy and reliability.
Contact us if you want to be exclusive on this brand for Vietnam!
