In these days, Foreign food & beverage is one of the fast-growing industries in Vietnam. They spend a lot of money on above-the-line activities with major advertising campaigns so they have the strongest brand name recognition and loyalty in Vietnam. Let’s take an in-depth look at the top famous F&B chains in Vietnam right now!
1. Kentucky Fried Chicken (KFC)
KFC which is an American fast-food restaurant chain headquartered in Louisville, has grown to many countries around the world, including Vietnam. KFC specializes in fried chicken.
KFC is an attractive venue for Vietnamese people at any ages, especially children. Many KFC restaurants in developed and developing markets set up playgrounds or play areas for children. This gives Vietnamese parents a great opportunity to put their children in a healthy environment where they play and eat. Moreover, KFC also has many promotions, food&drink combos, gifts… to attract diners.
For example, Promotion “What day is today?” attractive with depending on the day you will get 20-50% discount on products, most recently the program “What to eat for lunch today?” with extremely attractive combos at noon…
2. Jollibee Foods Corporation (JFC)
Jollibee is a Filipino chain of fast-food restaurants owned by Jollibee Foods Corporation. The JFC has Jollibee branches outside the Philippines in locations in Vietnam and other countries. The first Jollibee store was opened in Vietnam in 2005.
Jollibee not only serves the fastest foods with quality under strict censorship but also gives people considerate services in an open and clean space so that everyone can enjoy the food in the most comfortable way with family and friends. These platforms have allowed Jollibee Vietnam to become a fast-food brand that offers delicious Vietnamese food. It also aims to create a place for Vietnamese families to enjoy good food and build cohesion through great meals. Jollibee’s menu is varied and rich, there are many choices for customers.
Jollibee’s sweet chili chicken recipe has become a hit among the Vietnamese, with its savory, sweet, and chili glaze. Another fan favorite is its jolly spaghetti, served with its signature sweet-style sauce and beef sausage topped with cheese. Besides, Jollibee also has:
- Appetite combo
- Burger & rice
The opening of the 150th Jollibee store in Vietnam is a testament to the special place in the Vietnamese heart.
Starbucks Corporation – an American multinational chain that operates coffeehouses and roastery stocks in the United States, is headquartered in Seattle. It is the world’s largest coffeehouse chain.
Starbucks is well-known for its high-quality coffee and other beverages. Vietnamese people go to Starbucks because of their quality coffee and the range of beverages and pastries they offer. Everyone has something they can find and enjoy at Starbucks.
Moreover, Starbucks in Vietnam also creates a place away from work and home where everyone could go and socialize, work, or relax – the third place.
4. Domino’s Pizza
Domino’s Pizza is the name of an American pizza restaurant chain and an international franchise company based at Domino Farms Office Park in Ann Arbor commune, Washtenaw County, Michigan, USA. Domino’s Pizza opened its first store in Ho Chi Minh City, in November 2010. Until May 2018, the number of stores in Hanoi and Ho Chi Minh City has increased to 38 stores.
The company’s menu is suitable for both vegetarians and meat-eaters, and includes veg and non-veg options, which helps to attract a broader range of Vietnamese customers. In addition, Domino’s Pizza also offers Vietnamese consumers sales promotions. Even on weekdays, they try to give 1 Pizza free on any order of 1 large Pizza. Even more, discounts if you are picking food! They give a 50% discount if you pick up your food rather than opting for delivery. Adding to this, they support and host happy hours for food which is proven to attract more customers during midweek and during weekdays which increases their sales phenomenally.
5. Haidilao ((海底捞)
Haidilao is a chain of hot pot restaurants established in 1994 in Jianyang city, Sichuan province. In 2019, Haidilao Vietnam Holdings Co., Ltd. approached the Vietnamese market with the first 2 restaurants at the Trade Center. Bitexco and Vincom in Ho Chi Minh City, received a lot of love from customers. With the desire to expand the market, Haidilao Vietnam Holdings Co., Ltd wishes, to build a dedicated, honest and enthusiastic staff.
Visitors often have to wait up to an hour or more for a table at the popular restaurant and so Haidilao provides free entertainment to keep customers satisfied, including a nail salon, origami, a screen protector service, as well as snacks, drinks, and ice cream. When the customer is finally seated, staff will provide hair ties, wipes for glasses, aprons, and protective bags for mobile phones to ensure that the customer and their accessories don’t become doused with spicy red hotpot broth. Therefore, Haidilao’s unique customer service makes an impression on Vietnamese people.
In addition, the quality of the food is also delicious and reasonable price. Haidilao works continually to improve its food.