Social media is where brands win or lose in Vietnam. Nearly the whole online population lives on Facebook, TikTok and Zalo, and they discover, chat about and buy products there every day. For an international brand, mastering social media is not optional, it is the market. Here are the ten best social media strategies for international brands in Vietnam. Vietnam social media in numbers (2025-2026) 79 million social media users, about 77.6% of the population. Facebook reaches 92% of internet users; Zalo has 78 million users. TikTok has 40.9 million adults and is the fastest growing platform. Live selling and … Continue reading 10 Best Social Media Strategies for International Brands in Vietnam 2023