Food and beverage is one of the largest and most dynamic markets in Vietnam, and one of the most rewarding for foreign brands who get it right. Vietnamese consumers are eating out more, buying more imported and premium products, and caring more about health than ever before. But it is also a market with its own tastes, channels and rules. Let me give you an overview of Vietnam’s food market: how big it is, what is changing, and how to win a place at the table. Vietnam’s food and beverage market in numbers (2025-2026) The size Food and beverage is … Continue reading An Overview of the Food Market in Vietnam