In Vietnam, KOLs (short for Key Opinion Leaders) marketing, also known as influencer marketing, has incredibly rising in popularity over the past few years. KOLs are individuals who have a large social media following and are seen as experts or thought leaders in their respective fields. Brands in Vietnam are leveraging the power of KOLs to reach their target audience in several areas. In the F&B industry, for example, KOLs are often used to promote new menu items or restaurant openings, while in the fashion industry, KOLs may be used to showcase new collections or collaborations.  When entering Vietnam’s market, … Continue reading KOLs Marketing in Vietnam: Pros and Cons