Insights

An Overview of the Pharmaceutical Market in Vietnam

Vietnam’s pharmaceutical market is large, growing and modernizing. An aging population, rising incomes and greater...

Learn from Innisfree – A Korean Cosmetic Brand in Vietnam

Korean beauty conquered Vietnam, and brands like Innisfree show how. A clear identity, natural-ingredient story,...

10 Stuff Vietnamese Distributors Want When Dealing With Brands

You want a Vietnamese distributor to pick up your brand and push it hard. But...

How To Find Watch Resellers In Vietnam

Watches sell well in Vietnam, from affordable fashion pieces to luxury timepieces bought as status...

Top 5 Products Vietnamese People Love To Buy Online

Vietnamese consumers shop online for almost everything now, but some categories fly off the digital...

How do Vietnamese consumers search for new products?

Before a Vietnamese consumer buys anything new, they search. But where? Increasingly, not on Google...

The million-view ideas of Vietnamese brands on TikTok & A success formula for Tiktok campaigns in Vietnam

Some Vietnamese brands rack up millions of views on TikTok while others post into silence....

7 TikTok Marketing Trends in Vietnam to Learn for 2026

TikTok moves fast, and Vietnam moves with it. What worked on the platform two years...

Tiktok is taking over social media in Vietnam and here is why

A few years ago, marketing in Vietnam meant Facebook, full stop. Not anymore. TikTok has...

Win Facebook in Vietnam with top strategies and tips only locals know

Foreign brands often run Facebook in Vietnam by the global textbook, and get average results....