Teen and Gen Alpha Skincare: Vietnam’s Fastest-Growing Beauty Segment
The age at which Vietnamese start using skincare keeps dropping. Teenagers and even younger are...
Clean, Vegan and Green Beauty: The Sustainable Wave in Vietnam
Vietnamese beauty buyers are reading labels now. They want to know what is in the...
Men’s Grooming in Vietnam: The 18% Market Foreign Brands Ignore
Here is a segment most beauty brands overlook in Vietnam, and it is growing faster...
The Mass KOC and Affiliate Funnel That Sells in Vietnam
Everyone talks about KOLs in Vietnam. The smart money is on KOCs. Key Opinion Consumers,...
Live Commerce in Vietnam: The 11 Billion Dollar Livestream Playbook
If you are not live selling in Vietnam, you are leaving money on the table....
Shopee vs TikTok Shop in Vietnam: How to Split Your Budget in 2026
Two platforms now own almost all of Vietnam’s online shopping. Shopee and TikTok Shop together...
Vietnam’s New E-Commerce Law 2026: What Foreign Brands Must Do Now
On July 1, 2026, Vietnam’s first dedicated Law on E-Commerce came into force, together with...
Short Video Warms Them Up, Livestream Closes the Deal. Do Both or Lose
By Marcus Zhan, China market strategist at GMA. There is a model that runs almost...
Jul
An Overview of the Food Market in Vietnam
Food and beverage is one of the largest and most dynamic markets in Vietnam, and...
Jul
Overview of the Health Supplement Market in Vietnam
Knowing that Vietnam’s supplement market is big is one thing. Knowing where you fit in...
Jul