Insights

Shopee vs TikTok Shop in Vietnam: How to Split Your Budget in 2026

Two platforms now own almost all of Vietnam’s online shopping. Shopee and TikTok Shop together...

Vietnam’s New E-Commerce Law 2026: What Foreign Brands Must Do Now

On July 1, 2026, Vietnam’s first dedicated Law on E-Commerce came into force, together with...

Short Video Warms Them Up, Livestream Closes the Deal. Do Both or Lose

By Marcus Zhan, China market strategist at GMA. There is a model that runs almost...

An Overview of the Food Market in Vietnam

Food and beverage is one of the largest and most dynamic markets in Vietnam, and...

Overview of the Health Supplement Market in Vietnam 

Knowing that Vietnam’s supplement market is big is one thing. Knowing where you fit in...

Health supplement market

If you asked me to name one category in Vietnam where the demand keeps surprising...

Sell Lipstick in China: E-commerce First

By Marcus Zhan, China market strategist at GMA. One lipstick shade can sell 100,000 units...

How to find Distributors in Thailand

Thailand is one of the most developed retail markets in Southeast Asia, which is both...

Xiaohongshu Is a Search Engine Now, and Most Brands Still Don’t Get It

By Marcus Zhan, China market strategist at GMA. Stop treating Xiaohongshu, RED, like a place...

Vietnam’s Emerging Cosmetics Industry has a Strong Potential to Grow

Of all the categories I watch in Vietnam, cosmetics is one of the most exciting....