On Douyin, Nobody Searches for You. They Discover You, or They Don’t
By Marcus Zhan, China market strategist at GMA. Douyin is not a place where people...
Jul
Renting Attention Is Dumb. Own It on WeChat
By Marcus Zhan, China market strategist at GMA. Every yuan you spend chasing attention on...
Jul
The Halal Market in Vietnam: The Opportunity Most Brands Miss
Here is an opportunity hiding in plain sight. The global Halal market is worth trillions...
Buy Now, Pay Later in Vietnam: How BNPL Changes Your Conversion
A quiet shift is changing how young Vietnamese buy: Buy Now, Pay Later. BNPL has...
AI in Vietnamese E-Commerce Marketing: What Brands Should Do in 2026
Artificial intelligence is quietly changing how Vietnamese people shop. Personalized feeds, AI shopping assistants and...
Teen and Gen Alpha Skincare: Vietnam’s Fastest-Growing Beauty Segment
The age at which Vietnamese start using skincare keeps dropping. Teenagers and even younger are...
Clean, Vegan and Green Beauty: The Sustainable Wave in Vietnam
Vietnamese beauty buyers are reading labels now. They want to know what is in the...
Men’s Grooming in Vietnam: The 18% Market Foreign Brands Ignore
Here is a segment most beauty brands overlook in Vietnam, and it is growing faster...
The Mass KOC and Affiliate Funnel That Sells in Vietnam
Everyone talks about KOLs in Vietnam. The smart money is on KOCs. Key Opinion Consumers,...
Live Commerce in Vietnam: The 11 Billion Dollar Livestream Playbook
If you are not live selling in Vietnam, you are leaving money on the table....