Vietnamese consumers have become serious about health, and they are spending on it. Vitamins, supplements and functional foods have moved from the pharmacy shelf into everyday shopping baskets. I am Delissa Kieu, Vietnam Market Director at GMA. Here is our updated guide to selling health supplements in Vietnam, refreshed for the 2026 market. I. The health supplements market in Vietnam The category has kept booming. Functional food users already represent a large share of Vietnam’s roughly 100 million people, the market has been growing at double-digit rates for years, and it now runs into the billions of dollars. Consumer awareness … Continue reading How To Sell Health Supplements In Vietnam