Vietnam’s Economy: GDP Grows 8% in 2025, and What It Means for Brands
Every year I get asked whether Vietnam is still worth the investment. The 2025 numbers...
Jul
What Health Supplements Vietnamese Are Looking For
The Vietnamese are becoming some of the most health-conscious consumers in Southeast Asia, and the...
Jul
Registration Procedures for Health Supplements in Vietnam: 2026 Guide
Every year I meet foreign supplement brands who are excited about Vietnam’s booming health market,...
Jul
An Overview of Distribution & Retail Channels in Vietnam
Before you pick a distributor or spend a dong on marketing in Vietnam, you need...
Jul
Distribution in Vietnam: A Complete Guide for Foreign Brands
Distribution is where many foreign brands quietly fail in Vietnam. They win attention online, then...
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Jul
Top 10 Tiktokers with the most followers in Vietnam 2022
Whenever a brand tells me it wants to grow on TikTok in Vietnam, I ask...
Jul
A Comprehensive guide on how to do Tiktok marketing in Vietnam
Let me be honest with you. When brands ask me how to grow in Vietnam...
Jul
Fashion franchises become popular in Vietnam
Fashion franchises are spreading fast across Vietnam. International and regional brands are opening franchised stores...
Jun
An Overview of the Pharmaceutical Market in Vietnam
Vietnam’s pharmaceutical market is large, growing and modernizing. An aging population, rising incomes and greater...
Jun
Learn from Innisfree – A Korean Cosmetic Brand in Vietnam
Korean beauty conquered Vietnam, and brands like Innisfree show how. A clear identity, natural-ingredient story,...
Jun