Vietnam’s luxury market has witnessed significant growth in recent years thanks to the growing middle class and the increasing number of high-net-worth individuals. Luxury brands have started to expand their presence in retail outlets where Vietnamese clients are underserved as they seek to make a profit from the country’s strong economic growth and bourgeois.  The key factor contributing to Vietnam’s growth in the luxury market is a rise in middle-class salaries. Vietnam’s GDP per head has increased by 2.7 times between 2002 and 2020 to nearly USD 2,800. Vietnam is predicted to be on track to attain upper-middle income status … Continue reading An Overview of the Vietnam Luxury Market