Before you pick a distributor or spend a dong on marketing in Vietnam, you need a clear map of where Vietnamese people actually buy. I have seen brands waste a year pushing into the wrong channel simply because they did not understand the retail landscape. So let me give you that map: the main distribution and retail channels in Vietnam, who buys where, and what each channel means for your brand. Vietnam’s retail channels in numbers (2025-2026) The big picture About 100 million consumers, urbanizing quickly. Traditional trade still moves the majority of everyday goods. Modern trade grows fast in … Continue reading An Overview of Distribution & Retail Channels in Vietnam