Marketing a brand in Vietnam is not hard, but it is specific. The tactics that work in Europe or the US often fall flat here, while a handful of local moves can make a small brand grow fast. After years of building brands in this market, we keep coming back to the same essentials. Here are the five best tips to market your brand in Vietnam. The marketing backdrop (2025-2026) 85.6 million internet users, mobile-first and social. E-commerce hit about $28 billion in 2025, up 25%. Most buyers are young Gen Z and Millennials. Facebook, TikTok, Zalo and live selling … Continue reading 5 Best tips to market your brand in Vietnam