Over the past few years, Vietnamese people have paid more attention to aesthetics and health care, especially during the COVID-19 pandemic, when many people spent most of their time at home. This has helped the Vietnamese cosmetic retail market gradually gain more attention, and also create greater competition. According to data from Statista, Vietnam is one of the countries with the fastest-growing middle-class population in Southeast Asia. As people’s income increases, the demand for health care and self-beautification also increases, thereby helping the cosmetic retail market to develop more. Data released by Statista shows that the revenue of the cosmetics … Continue reading 10 Winning Marketing Tips for Foreign Cosmetics Brands in Vietnam